Tax prep giant H&R Block Inc. announced that it has opened up shop in the online virtual universe known as Second Life.Second Life is entirely built and owned by its residents, who have created a 3-D world that includes homes, vehicles, nightclubs, stores, landscapes, clothing and games. Last month, the site passed the 4-million-account threshold, though many accounts are not active and some residents have multiple accounts.
In announcing the opening of the virtual office -- located on its own island -- Block said that the effort is all part of a concentrated effort to connect clients with tax professionals in a setting they know. “We look for ways to connect with our customers anytime, anywhere,” said Tom Allanson, the senior vice president and general manager for Block’s Digital Tax Solutions, in a statement. “As we engage these Second Lifers in a conversation in a new space, we believe our digital tax services will appeal to them.”
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