Tax prep giant H&R Block Inc. announced that it has opened up shop in the online virtual universe known as Second Life.Second Life is entirely built and owned by its residents, who have created a 3-D world that includes homes, vehicles, nightclubs, stores, landscapes, clothing and games. Last month, the site passed the 4-million-account threshold, though many accounts are not active and some residents have multiple accounts.

In announcing the opening of the virtual office -- located on its own island -- Block said that the effort is all part of a concentrated effort to connect clients with tax professionals in a setting they know. “We look for ways to connect with our customers anytime, anywhere,” said Tom Allanson, the senior vice president and general manager for Block’s Digital Tax Solutions, in a statement. “As we engage these Second Lifers in a conversation in a new space, we believe our digital tax services will appeal to them.”

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access