Over the last two years, every vendor with a product or service seems to have had the same thought: The secret to success lies in starting a program in which CPAs are rewarded for recommending those products and services to the CPA's clients.

Much of the CPA2Biz strategy was built up that premise. Vendors selling accounting software, payroll, and financial services sing the same tune. CPAs are trusted advisors. Studies show they are key influencers.

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