Over the last two years, every vendor with a product or service seems to have had the same thought: The secret to success lies in starting a program in which CPAs are rewarded for recommending those products and services to the CPA's clients.
Much of the CPA2Biz strategy was built up that premise. Vendors selling accounting software, payroll, and financial services sing the same tune. CPAs are trusted advisors. Studies show they are key influencers.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access