Imagine a plane that is about to take off. On the plane are a client's financial advisors. Who is in the pilot's seat? Who is in the co-pilot's seat? Who is in first class and who is in coach? These are questions CPAs should ask themselves in today's commoditized and competitive world.Most clients have a team of advisors and the size of the team is growing. Clients often look to multiple advisors within a firm, as well as to those on the outside.
Many CPAs point out the fact that accountants are the most trusted business advisors based upon past and recent surveys. Accountants may be the most trusted, but are they the most influential? Are they the primary business advisor that sits in the pilot's seat or acts as the "head coach?"
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