Average is where the best of the worst meet the worst of the best. Most firms don't consider themselves average, yet many are not performing to their capabilities due to outdated attitudes toward billing and technology.Poor billing policies are only exacerbated by technology and vice-versa. Value billing is talked about, but in reality few firms are utilizing it and maximizing the potential return on their technology and training investments.
Before we discuss the reasons and how firms can improve, let's examine the metrics we have accumulated over the past few years.
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