Marcum Channels its Marketing Campaign to Cable TV
Top 100 Firm Marcum LLP has launched a television advertising campaign in key markets across the United States.
The Ask Marcum campaign, which also includes print, digital and billboard ads, showcases Marcum’s expertise as a leading accounting and advisory firm serving public and private middle-market companies, entrepreneurs, and high net worth individuals.
The TV ads air on cable news stations in nine major metro regions covering the firm’s 17 offices, including New York, Los Angeles, Philadelphia, San Francisco, Boston, Miami, Hartford/New Haven, Conn., West Palm Beach, Fla. and Providence, RI.
The campaign includes three 30-second ads that run during prime-time business news programming, as well as weekend sports news. It is the firm’s first time tapping into television advertising. According to Marcum’s YouTube channel, the commercials will air on early morning and primetime programming on cable news networks, including CNN, Fox News, MSNBC, CNBC, and, on the weekends, ESPN.
“Marcum’s new integrated marketing campaign is rooted in the trusted relationships that we have with our clients and their confidence in our ability to help them plan for success and achieve their objectives,” Marcum managing partner Jeffrey Weiner said in a statement.
“The integration of television into our marketing mix will create additional opportunities for clients to engage with Marcum in the course of their business days, while elevating firm recognition and brand interaction among those who may not know us as well,” Marcum chief marketing officer Bruce Ditman noted. “It is a natural complement to the executions we initially built into the Ask Marcum campaign, which has been extremely successful so far and which we anticipate continuing to build through the remainder of 2015 and beyond.”