Four months after offering new incentives for companies to furnish their financial information in computer-readable interactive data format, the Securities and Exchange Commission announced that another trio of firms has joined the fun.

The trio of new companies -- General Electric Co., PepsiCo Inc. and Banco Itaú Holding Financeira SA -- brings the number of participating firms to 20. Only nine companies joined the SEC's first Extensible Business Reporting Language initiative in 2005.

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