Moss Adams, the 11th largest accounting and consulting firm in the U.S., has refreshed its brand with new colors, a new tagline, and a redesigned Web site with a new look and feel.

The firm said the updates are designed to represent the energy and thought Moss Adams puts into every relationship and engagement. The refreshed brand appears on the firm’s correspondence, marketing materials, and newly relaunched Web site.

“We wanted our brand messaging and design to better reflect how our clients feel about us,” said Moss Adams chairman and CEO Rick Anderson in a statement. “Our clients told us how we make a difference to them. By anticipating their needs and proactively addressing them, our professionals are their trusted advisors. Our clients count on us to help guide their decision making, navigate reporting requirements, leverage tax incentives, and strengthen their critical operations.”

The new look is being rolled out across all three of the Moss Adams group of companies: Moss Adams LLP, Moss Adams Wealth Advisors LLC and Moss Adams Capital LLC.

“By refreshing our affiliated-company brands with a complementary look and feel, we better communicate a one-team culture and our ability to offer our accounting and consulting clients a valuable array of investment management, financial planning, and investment banking services,” said Moss Adams president and COO Chris Schmidt.

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