Now that Microsoft has officially rolled out a product named Microsoft Business Solutions Small Business Financials 8.0 North American Edition, it's time to reflect on what makes a great product name.
This, obviously, isn't one of them. The product is more usually going to be called Microsoft Small Business Financials and probably SBF. (The fact that it is a retread of the very unsuccessful product called Small Business Manager and that it came out in Version 8.0 takes too much time to explain here.)
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