Now that Microsoft has officially rolled out a product named Microsoft Business Solutions Small Business Financials 8.0 North American Edition, it's time to reflect on what makes a great product name.

This, obviously, isn't one of them. The product is more usually going to be called Microsoft Small Business Financials and probably SBF. (The fact that it is a retread of the very unsuccessful product called Small Business Manager and that it came out in Version 8.0 takes too much time to explain here.)

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access