Most of us know already that the television and movie people target their fare at the 18-49 year old market. They seem to disregard the 50+ group other than throwing an occasional bone with "Nick at Night" or "TV Land." However, maybe they should sit up and take notice of a new Scarborough Research analysis which reveals that life begins at 50... at least when financial services are involved.

Run that by us again? Okay, people who are 50 or older have more financial assets and use more financial services than the young uns.

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