Top Sage partner Net@Work has enhanced its Partner Alliance Program, which will offer Sage and non-Sage VARs and other professional service providers – including CPAs – access to the firm’s full range of products and services and future business opportunities.
Details of the enhanced program are overseen by former Sage channel head Tom Miller, who was hired by Net@Work in July to lead the Partner Alliance Program. Net@Work officially launched the Alliance Program last year and has now added more specific features with Miller’s aid.
The enhanced program is essentially tailored to the specific needs and business goals of each member, offering four levels of participation: Referral, Affiliate, Reseller, and Augmentation.
For example, a firm that represents Sage 100 ERP today and has opportunities with Sage CRM or Sage HRMS --but does not have the relevant resources or expertise -- can now provide fully supported solutions to their clients. In addition, firms looking for an exit strategy, are offered a phased approach toward a graceful acquisition or merger transition, as the process promotes close collaboration between the firm and the Net@Work team in jointly servicing the firm's clients.
Other program highlights allow Program members to choose their level of involvement, from simple referral through partnered implementation; the ability to change program type based on business change; a 50 percent share of gross software margin paid for existing client recommendations; up to 20 percent of software gross margin paid for new prospect lead referrals; business plan development; and access to market data.
Miller explained that the Program is also open to adjustments over time, but now has a base for current and future members to work from.
“It’s all about understanding what the partners are faced with today and how challenging this business can be. Even guys who are looking at an exit strategy they still have to sustain value for their customers,” said Miller. “There’s a technology side and the aging of the channel side of the equation and they all have to think about what the next five to 10 years is going to be. Also from publisher side, they’re all tightening their belt on what they provide to partners so with the confluence of all of these drivers it creates opportunity.
Miller also said he will be actively reaching out to markets where Net@Work has a physical presence, as well as surrounding areas for future Alliance Program members.
“I’m hoping I engage with partners about what other opportunities are available in their market that is sustainable over time,” he said. “One other component we added is market intelligence for growth, we have economic data and you see the potential in those markets. If [the Program] needs adjustments we will make them, but this is a good base to start on.”
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