As you plan your 2006 marketing activities, consider adding networking to your firm-wide marketing mix.Networking is a great way to build your business, and it's something that all members of your firm can do. Networking offers an opportunity to build business relationships, exchange referrals or leads, find potential qualified new hires, and seek advice, ideas and introductions from others.

The trouble with networking today, though, is that many younger team members view the activity as "old school" and "uncool."

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