San Francisco (March 10, 2003) -- Offering clients online compliance training to fulfill the mandates of new laws following last year's corporate scandals could help professional service firms earn new business, according to technology experts at the Legal Marketing Association conference here.
Tim Stanley of Findlaw Software said offering such a service to corporate clients gets the firm's name out there, and allows the firm to be viewed as the "first level of support" for such activities.
Stanley also offered tips for making firms' Web sites more dynamic and relevant to readers, including listing on the home page anything newsworthy about the firm, and making sure the firm's phone number is listed everywhere on the site.
He also cited e-newsletters as the "best way to build a viral audience," since well-written and interesting newsletters are often forwarded to many others. "Put 'freely redistribute in whole' at the top of your newsletters and put subscription information at the top and bottom," Stanley advised.
-- Tracey Miller-Segarra
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