"As advertising continues to evolve, so too must the strategies that companies use to reach their target audiences," says Jeffrey Herzog, CEO of iCrossing, an interactive marketing agency "Companies should continue to pay attention to how consumers search for their businesses and search in general."

These are highlights from How America Searches: Financial Products and Services, the third in a series of studies commissioned by iCrossing and conducted by Harris Interactive. The report provides a detailed understanding of how U.S. adults use the Internet to learn more about the financial products and services they utilize for money management.

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