"As advertising continues to evolve, so too must the strategies that companies use to reach their target audiences," says Jeffrey Herzog, CEO of iCrossing, an interactive marketing agency "Companies should continue to pay attention to how consumers search for their businesses and search in general."
These are highlights from How America Searches: Financial Products and Services, the third in a series of studies commissioned by iCrossing and conducted by Harris Interactive. The report provides a detailed understanding of how U.S. adults use the Internet to learn more about the financial products and services they utilize for money management.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access