In many CPA firms, business development skills and techniques aren't even discussed until a manager is ready to move to partnership. And as they say, it's hard teaching an old dog new tricks.The ability to bring in new business for the firm is typically a condition of partnership, and yet firms aren't equipping their managers and senior managers with the skills they need to do so. Your staff is the future of your firm; give them the tools that they need to help build your client base and prepare them to become leaders.
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