by August J. Aquila

It is well known that many accountants have completely erroneous perceptions of marketing and selling a professional service — marketing doesn’t work, selling is unprofessional and pushy, and why would anyone get a degree in accountancy just to be a salesperson?

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access