PricewaterhouseCoopers completed its acquisition of Booz & Co. last week, renaming the management consulting firm as Strategy& (pronounced “Strategy and”).

The new name is intended to reflect the strength in strategic consulting that Booz is supposed to bring to PwC. The deal was originally announced last October and represents the latest move in PwC’s effort to build its consulting and advisory business (see PwC Plans to Merge with Booz & Co.).

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