Intuit is relying on its channel to give QuickBooks Enterprise Solutions a heavy push into the midmarket.The vendor launched a reseller program last summer, reaching out to its hefty pool of QuickBooks ProAdvisors and appealing to resellers of competitive products, namely Microsoft GP and the Sage MAS line.
The hope was to attract "stretchers" from QuickBooks Pro and Premier who could benefit from larger data file capacity, additional seats and more security, as well as "switchers" from other products that were either too complex or too costly for their needs.
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