A CPA technology consultant related that after a competing firm folded its IT business, he was asked to write a memo defending his own operation’s efforts in the technology field. “I was asked to explain ‘Why we don’t suck,’” he mused.

Much of business seems like that, and journalism is no exception. In the 1970s, I worked for the Daily Record, based in Morristown, N.J., which went head to head with the much larger Star Ledger for daily news. Our editors scanned the Ledger, which came out earlier in the morning, and copied items our own publication had missed (rewriting them to hide the fact they had been copied.)

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