It's no secret that the Hispanic population boom has gotten our attention. There are 39.9 million Hispanics in the United States, and Census officials estimate that this figure will rise to 50 million by 2007.

According to the Selig Center for Economic Growth, Hispanic buying power for 2002 was roughly $580 billion, with a projected compound annual growth rate of 8.7 percent. The center's study predicts that, by the year 2007, Hispanic buying power will rise to $926.1 billion.

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