by Ron Baker Customers are best served when they have many competitive alternatives, and they are suspicious of self-serving monopolies.

Of course, as sellers, we all want to be monopolies. We want little competition, the ability to charge high prices and to bar entry to potential competitors, and to be able to rest on our past successes. We don’t want to have to perform the difficult job of constant innovation and experimentation where success is measured by the external customer, not internal industry standards or ineffective government regulations.

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