Redwood Shores, Calif. (May 2, 2003) -- Customer relationship management is a $30 billion business and number one in software license revenue and resellers should take more advantage, according to Barton Goldenberg, president of Bethesda, Md.-based customer retention and marketing analyst ISM.
Goldenberg addressed over 100 resellers at NetLedger’s 2nd annual Partnering for Profit conference, urging them to get educated about CRM and the revenue that could result from doing so.
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