Sean Smith has been promoted to chief marketing officer at the Top 100 firm Schneider Downs. In this newly created role, Smith will oversee the strategic development, direction and implementation of all marketing efforts for the firm and will draw upon his expertise to help guide Schneider Downs to its next growth stage.
“As CMO, Sean will be instrumental in accelerating thought leadership and building brand value for our firm,” said Timothy Hammer, a co-managing shareholder at Schneider Downs. “He is a valuable part of our executive leadership team and is the natural choice to continue to lead our marketing efforts and business development strategy. “
Smith will be responsible for implementing strategic and tactical marketing initiatives designed to drive growth, market awareness and brand recognition. He will continue to lead the firm’s marketing team in creating and executing an innovative marketing, brand, and business development strategy.
Smith joined Schneider Downs in May 2007 as director of marketing. Prior to joining the firm, Smith spent more than 20 years working in the advertising industry, supervising major accounts including Rite Aid, GlaxoSmithKline, Bryant Heating & Cooling, Mellon Financial Corporation and the Pittsburgh Pirates.
Smith received a B.S. in Journalism from Bowling Green University. He is a member of the Professional Services Marketing Association, as well as the Association for Accounting Marketing, and has presented at numerous national conferences and seminars on the subject of marketing.
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