The marketing services division of the Second City comedy troupe has been enlisted by accounting firm network PKF to teach its members how to use humor to improve their marketing.

Second City will present its improvisational comedy methods and marketing tactics at a gathering of PKF North American Network business development and marketing executives in Chicago on Sept. 22-23.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access