Many firms are quite rightly proud of the wide array of specialty services they can offer clients, and of the different client niches they serve. They should make a point of exposing their staff to as many of those as possible.

One of the great things about the accounting profession is that it offers a multitude of different ways to participate, and many firms can offer a lot of those opportunities to their staff.

At Westlake, Ohio-based Best Firm Corrigan Krause CPAs, for instance, its 44 staff can access CK University an internal training program facilitated by senior staff members that provides in-depth training on a range of topics related to the profession, including tax, audit, assurance, business valuation and other specialty areas.

As part of Rochester, N.Y.-based Insero & Co. CPAs’ focus on individual career planning for its 72 employees, meanwhile, the firm offers them challenging opportunities and the ability to gain exposure to its different departments, while in Savannah, Ga., Hancock Askew helps its 75 employees learn and grow in their careers through the ability to work on different projects and in different areas of the firm.

In a similar vein, Camp Hill, Pa.-based Boyer & Ritter gives its 82 employees a chance to work with different types of clients and industries, “to help them to develop and determine what specialty they like most.”

Knowing that they have options within your firm, and gaining a sense of the rich variety of ways they can serve a huge range of clients, will not only help you retain staff – it will help the profession as a whole ensure its future.

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