Santa Monica, Calif. (March 5, 2004) -- Regional accounting firm Stonefield Josephson has kicked off a marketing campaign designed to position the firm’s public companies group, a practice unit specializing in services for SEC companies and their respective boards, as an alternative to the Big Four.
The effort includes a direct mail campaign using postcards with photos and background information on PCG professionals with information on public company-oriented services such as Sarbanes-Oxley compliance. Stonefield Josephson’s public companies group currently services about 100 clients.
The inaugural mailing was sent to 3,500 decision-makers at 710 public companies in California with revenues of up to $90 million, as well as to investment bankers, attorneys and select members of the venture capital community.
“We’re also meeting with law firms who are also serving public companies and sharing leads,” explained Stonefield Josephson chief marketing officer Lyne Noella. “So far we’ve received some excellent feedback.” She said the direct mail effort will run for a minimum of eight months.
The direct mail campaign will be supported by an e-mail effort that will include a marketing flyer on the public companies group along with two case studies. Noella said that as part of the effort, the firm has also begun a telemarketing campaign to offer seminars for public company boards with such topics as “Ask Your Auditors,” and Aggressive vs. Conservative Accounting Practices.”
Stonefield Josephson is also in the process of redesigning its Web site to feature a dedicated homepage for public companies. The new portal is slated to launch by the end of this month. The 20-partner firm, which also has offices in San Francisco, Irvine and Walnut Creek, generated $22 million in revenue last year.
-- Bill Carlino
