Las Vegas (June 11, 2004) - Doing things the same old way in an environment that demands near-constant change isn’t going to cut it, a noted speaker and author on creativity told a group of accounting marketing professional gathered here.

Rather than doing things a certain way because that way it’s always been done, accounting marketing professionals need to look at the tasks that they do routinely and train themselves to look at them differently, Jeff Tobe told more than 400 attendees at the annual conference of the Association for Accounting Marketing here.

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