While professional services firms claim that their Web sites are a key part of their marketing efforts, as a whole their sites do a mediocre job of generating leads and describing their expertise, according to a study from marketing firm Bloom Group LLC.The firm evaluated the Web sites of 80 large professional services firms in the consulting, law, information technology services and accounting industries, and also conducted an online survey of marketers at 37 other professional services firms as well.
Among the survey's key findings:
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