There’s a blog called “The Daily Mammal,” which might sound like a satirical name, but which is actually posted by someone who writes descriptions of different mammal species, and publishes them with drawings of the animal, one each day. Tuesday’s feature was the Evening Bat, part of the author’s North Carolina week.

This doesn’t have anything directly to do with accounting, or any other business issue, except that this shows the ability of bloggers to address very narrow interests, often with very sophisticated products.

Blogs can be published for any number of reasons, and it’s possible for one individual to establish multiple blogs easily. I’ve put up three in the last month, one having a somewhat general orientation—humorous writings. But the other two are very narrowly focused, aimed at local history in my home county in Indiana . These are ideas that had floated around my head for years, but which I had no home for. It was too expensive to publish these in print because the market was so limited. But blogs, on Blogger, are free, and easy to create.

Blogs can provide commentary, communications with customer and employees or as marketing tools. They be active or serve as repositories for the reference material.

The uses in business are as varied as the personal uses. The lady with the mammals sells her paintings—it’s not just about indulging in a hobby--is mixing business and pleasure. This is why it’s difficult to talk about what blogs are and how they can be used because blogs are a platform, not a particular kind of communication.

At this point, we don’t quite know what to do with the platform any more than Europe did with print shortly after Gutenberg came out with his press and turned Bibles from an art form into commodities. And for a while, anybody who could set up a press and pump out books did so.

It was a period of experimentation, just as blogs are still experimental tools, tools that have a lot of business uses, but tools that are still open to development.

Of course, it could turn out to be strictly an art form after all.

“How do I blog thee? Let me count the ways.”

It has a ring to it, doesn’t it?




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