Considering writing a newsletter for your clients? There are a few good rules to follow to make sure it’s opened, read, and hopefully – passed along to new prospects.

As the spate of e-mail viruses lately has shown, the number of e-mails arriving in our in-boxes each day is becoming overwhelming, and as we noted in a recent survey, an uncomfortable percentage of that e-mail is unappealing, uninviting, and unwanted.

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