A few years ago, David Maister, a well-known business advisor, lectured a group of pin-striped IBMers and their guests on the need for passion in business.

Passion, Maister told this group at a seminar in Toronto, was the differentiator for those businesses that succeed, or so I seem to remember after several years. The lesson seemed obvious but this group, most probably in their 30s and 40s, probably needed to hear the message.

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