Talk to any accountant, lawyer or other professional and chances are, most will tell you that what they like least about their jobs is selling themselves or their services. They spent years earning specialized degrees, passing rigorous exams, and working hard to hone their craft. To then have a partner or marketing director turn around and tell them they need to put on their best suit and their shiniest smile and make some rain runs counter to their very makeup.
To be fair, some professionals may never excel in this area. But selling one’s self is a skill that can be learned. It’s also nothing to be ashamed, or afraid, of. And you don’t have to take any sales and marketing courses to get on the right track.
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