I just returned from Las Vegas where I attended the AICPA personal financial planning conference and where I also made an opening day presentation to a packed house awarding the Institute the Special Award of Excellence from CPA Wealth Provider. In 2006, the AICPA launched a nationwide effort to encourage Americans ages 25 to 34 to “feed the pig” as a key step toward building a solid financial future for themselves and their families.Actually, Feed the Pig is a national multi-media public-service announcement campaign sponsored by the Institute and the Ad Council. Featuring Benjamin Bankes, a smartly dressed, adult-size pig who evokes memories of the piggy bank, the campaign delivers a strong message about the importance and benefits of savings.  It is a noteworthy effort and I decided to put it to the test not for 25-to-34-year -olds but rather for the 6-to-11 mob, my grandchildren.

So, I set up the piggy bank (it’s quite attractive and if you are looking for one, you might contact the AICPA), where I encouraged the kids to drop loose change in the slot. Of course, did you ever know a 6-year-old  to have any change? Naturally, they were reluctant to do so until I started fishing coins out of my own pockets and then they were more than happy to start putting coins in the slot. In fact, they lined up taking turns to feed the pig.

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