As part of a new branding strategy, Thomson Tax & Accounting, said that it will formally adopt Thomson Tax & Accounting as its public name and use the Thomson Corp. starburst imprint as its primary logo.

TTA is a business unit of Thomson offering solutions to tax, accounting and corporate financial professionals. The newly-announced strategy brings a plan to the public that has been developed during the past two years and links the company’s three customer aligned business organizations: Research and Guidance, Corporate Software and Services, and Professional Software and Services.

“These companies, in the past, had acted as independent entities,” TTA vice president of branding Adam Schair told WebCPA. “We’ve worked internally more as a single company with a unified strategy and we felt like it was time to go public and let our customers know we are one company that’s delivering end-to-end solutions for their workflow. All of those brands are not going away. They are just now product brands within the architecture of Thomson Tax & Accounting.”

Under the new branding strategy, the Professional Software and Services business is primarily comprised of the Creative Solutions and GoSystem business brands, including CS Professional Suite and GoFileRoom. Aligned within the Corporate Software and Services business are the Fast-Tax and InSource business and product brands, as well as Tax Partners, eComply1099, ePropertyTax and CrossBorder Solutions. The RIA and PPC information and business brands are aligned within the Research and Guidance business, which also includes WG&L, Checkpoint, and the CPE Learning Management solutions of Gear Up, MicroMash, Quickfinder and PASSOnline.

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