You're reading Accounting Today - but you could be reading Accounting Tomorrow.We've launched www.accountingtomorrow.com to keep tabs on intergenerational issues that are popping up in firms today. Targeted at younger CPAs and the Baby Boomers who love (to hate) them, Accounting Tomorrow covers topics such as work/life balance, succession planning, recruiting and retention, diversity, and green initiatives, all with a cross-generational twist.
Expect to see a fresh blog post daily and a new story every week, updated by either myself or my colleague Alexandra DeFelice, senior editor at Accounting Technology.
Look for this column in every issue of Accounting Today to give a roundup of recent postings and the latest news happening with the site.
Here's an example of what you'll see on Accounting Tomorrow:
* We know that some employers look to social networking sites to vet their potential new hires. While it may not exactly be a fair strategy, it's a reality in today's virtual world. So what happens when you share your name with another person - particularly one who lives in your region and who happens to be a social networking butterfly?
* What are you doing to reduce your firm's carbon footprint? What the heck does that mean, anyway? Technically speaking, the carbon footprint is related to the amount of gas emitted into the environment by individuals and businesses. While firms may not be blowing smoke out their roofs like manufacturing companies, they still have an impact on the world.
* Colleges and students trying to understand International Financial Reporting Standards now have access to free course materials and case studies through Deloitte's IFRS University Consortium.
* Think Facebook is just for the young folks? Think again. More and more Baby Boomers are catching onto the popular social networking site - and reaping the benefits.
* People might not like regulations, but they're going to create more jobs, according to online career Web site Jobfox. The site released its prediction of job trends propelled by President Obama's plans (which include initiatives for greater oversight of financial markets). Among the positions expected to benefit? Compliance accountants, internal auditors, tax accountants and government regulators.
We'll be using this space to give you some of the highlights of Accounting Tomorrow. Interested in getting involved? We're currently seeking submissions from outside contributors, story ideas and photos of your firm events. Send them to us at firstname.lastname@example.org.
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