Tomorrow's look today

Here at Accounting Tomorrow, we love our readers.

We also love to hear what they have to say.

Since launching in November, Accounting Tomorrow - a Web site dedicated to the intergenerational dynamic in accounting firms - has received its fair share of attention. We've started receiving e-mails from readers who have found us through the WebCPA daily newsletter, from our new Facebook profile, or because they read about it in this very column. Regardless, we're always pleased to hear from people who are paying attention, following along and sharing their two cents in the ongoing intergenerational dialogue.

We heard from an accounting student in Korea working for KPMG and studying for the CPA Exam who was wondering if a recent student competition between four Long Island, N.Y., universities would be webcast.

Our Facebook page has been aflutter with commentary on our status updates and we encourage you to keep the discussion going there or, better yet, share your thoughts directly on the Accounting Tomorrow site.

While you're at it (I'm not asking too much, am I?) introduce yourself. If you find us on Facebook (and we hope you will) tell us how you are affiliated with the accounting profession. We want to know who you are, how you found us and what you hope to get out of the site. And, of course, we want to hear your feedback and criticism on how to make Accounting Tomorrow better and more interesting.

That said, here's a roundup of some recent posts you'll find on Accounting Tomorrow:

* Bruce Tulgan, the author of several books about managing Gen Y, debunks some common misconceptions about what the younger generation will and won't do in the workplace. One myth, for example, is that Gen Yers need work to be fun. Not so fast, said Tulgan. Gen Yers don't want to be humored; they want to be taken seriously. But they want to learn, be challenged and understand the relationship between their work and the overall mission of the organization.

* We take a look at four generations of CPAs in one family - the youngest of them started her career in the sixth grade by helping her mom with tax work.

* We had live coverage from Margolin, Winer & Evens' first College Accounting Challenge. Four college teams. Only one winner. Dying to know who it was? Check out the site for the complete story.

* Practical Accountant senior reporter Jeff Stimpson shared why younger staff leave their firms (working for the competition, a dislike of public accounting, and a general change in professions were most cited) from firms he surveyed for the magazine's story this month on onboarding new staff.

* And the issue of whether it's OK to fire clients picked up more steam, as more readers chimed in with their opinions on the matter. One commenter even offered four criteria for firing clients. Want to know what they are? You guessed it - go to www.accountingtomorrow.com.

For more information about Accounting Tomorrow, to submit a story or photos about your firm, or to just touch base, e-mail us at: tomorrow@sourcemedia.com.

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