MASSEY LAUNCHES SOCIAL MEDIA WEBCASTS FOR CPAS

Raleigh, N.C. -- In December, Microsoft Dynamics and Intacct partner Massey Consulting launched an educational webcast series aimed at helping CPAs to better utilize the social media platform.

Titled "CPAs and Social Media," the series is presented by marketing strategist Dawn Westerberg, who showcases how social media can benefit CPA firms and sole practitioners the same way that networking and word-of-mouth referrals can benefit business development. The session gave advice on how to enhance online presence with clients, prospective clients and professional associates using social media sites like Google+, LinkedIn, Twitter and Facebook.

The sessions, which are eligible for CPE credit, are intended to be monthly, though there were only eight planned at press time. It's free to attend, but registration is required.

 

SWK AND ISM MERGER ON HOLD

Livingston, N.J./Portland, Ore. -- The planned union between major Sage North America partners SWK Technologies and Information Systems Management is on hold as both organizations work to solidify their respective year-end businesses. Merger conversations are expected to resume in the New Year.

SWK, a wholly owned subsidiary of SilverSun Technologies Inc. and a recent NetSuite partner, signed a letter of intent in early October to acquire ISM, effectively solidifying a more national presence and adding more than $6 million in revenue.

 

FAYE BUSINESS SYSTEMS GROUP JOINS ERPVAR NETWORK

Dana Point, Calif. -- Sage North America, Intacct and SugarCRM partner Faye Business Systems Group became the latest addition to the national reseller marketing network ERPVAR.com, with the primary goal of promoting its various integration offerings for the publishers that it represents.

The ERPVAR.com network currently has approximately 30 members, consisting of accounting and ERP VARs from around the country that represent Sage, Microsoft Dynamics, Epicor, NetSuite, Intacct and Intuit products. Earlier in the month the organization added SWK Technologies to its ranks and was expecting another Sage partner, Southeast Computer Solutions, to join as well.

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