I have tremendous respect for those firms who develop mission and core value statements and then live by them. Some firms even develop taglines to their firm name to perform a similar function.
All are telling the world, their clients, potential clients, business partners, competitors and others what is unique, special, and different about the firm. In today's very competitive environment where software performs some of the functions that accountants performed years ago, the ability to distinguish is extremely important. The deciding criterion is increasingly becoming the perceived value that is seen by the client.
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