Please do not adjust your set. This is still WebCPA, but now it’s been rechristened Accounting Today for the WebCPA.

The new website we are launching today contains the elements you have come to expect from WebCPA, plus lots of extras that we will be rolling out this week and in the weeks and months ahead.

Right now, we have a new Videos page with a bigger screen and a brand new channel known as aTTV, short for Accounting Today Television. You can also find here new and expanded photos on our home page, cleaner navigation around the site, commenting ability on articles, and the biggest addition of all: the Accounting Today Institute.

With the new institute, referred to around here as ATI, we’ll be presenting education courses like “Working with the HIRE Act,” taught by Roger Harris of Padgett Business Services, and Web seminars such as “Cloud Computing: Getting Your Firm and Your Clients Airborne” from Jason Blumer of Blumer CPAs, and a pair of “Business Valuation” webinars from Edward Mendlowitz of WithumSmith+Brown. The new institute includes social networking features and a growing catalog of courses from Accounting Today and its partners.

Over time we will be adding more social networking features, along with a benchmarking service for accountants and their business clients that we plan to call the WebCPA Client Connection. The service, which will be powered by our partner iLumen, will allow accountants to be able to advise their business clients on how they are performing compared to similar businesses in their industry and recommend ways to improve their performance.

Also coming up on the site very soon will be photo slide shows and eventually discussion forums as well.

Why are we doing this? Besides just getting a fresh new look, WebCPA has long acted as the umbrella site for Accounting Today, CPA Wealth Provider and earlier publications like Accounting Technology and Practical Accountant. Since last year, however, the main focus of the Accountants Media Group at our company, SourceMedia, has been on our flagship publication, Accounting Today.

With the new site launch, the online version of Accounting Today will be more closely linked with WebCPA at our new brand of AccountingToday.com. With accounting firms like PricewaterhouseCoopers rebranding as PwC and McGladrey & Pullen and RSM McGladrey as just plain McGladrey, it seemed like it was time to rebrand ourselves too.

I hope you’ll enjoy the new site, and please feel free to send me your feedback. Thanks for staying with us. You’re always welcome at our new address.

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