Does your CPA firm recognize that the real purpose and value of a Web site is to serve as your most important marketing tool?Does your site sell by providing prospects with information that meets their needs and answers their questions? Or does your site merely inform prospects of your services, specialties and experience - from your standpoint? A really effective Web site is written from the prospect's standpoint - not from yours or your firm's.

Your Web site should be created to identify who you are, as well as the services you provide and how you provide them, but you should always put yourself in your prospects' place, anticipating what they want and need to know. Today, even if your business is built on word of mouth, as most CPA firms' are, your potential client will most likely check out your Web site before giving you a call.

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