In just the past week came news that a top New York firm and the Texas Society of CPAs have just launched new marketing campaigns to build their brands and strengthen their reputations both internally and in the marketplace.

Long Island-based Margolin, Winer & Evens hired an ad agency and came up with a stylish new logo, a motto (turning vision into value), and a tagline made out of its name, "the power of (M)WE."

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