I am constantly amazed and intrigued by what is being done via the Internet. In Practical Accountant, we report on how creative some firms are incorporating the Internet into their operations and going way beyond the proverbial virtual firm brochure. My guess is that creativity is stimulated by how others are using the Internet.

Here’s some Web food for thought in that regard:
• There are now sites that help you find items on eBay where brand names are misspelled and, therefore, there will be fewer bidders.
• Prior to the Kentucky Derby, you had access to a chart of the past performances of all the horses that were running and were able to view videos of past races.
• A funeral home in England provides a live Internet feed of the funeral so mourners who can’t make it to the funeral home can attend virtually.  

So to understand how far the Web has come, I did a Yahoo! search for the term “Web 2.0” and ended up on Wikipedia (at http://en.wikipedia.org/wiki/Web_2.0). Here is an excerpt:
“Web 2.0 is a term describing the trend in the use of World Wide Web technology and Web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of Web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use the Web.

“According to Tim O'Reilly, ‘Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.’”

Fascinating, and the potential of the Internet has barely been tapped. I wonder what Web 3.0 will look like. Do a Web search for that term and you can see what some visionaries are predicting.

On a more practical scale, please e-mail me at
Howard.Wolosky@sourcemedia.com with what your firm and your clients are doing creatively on the Internet and we will report on the most interesting ones.

----------------------Comment on earlier column and hyperlink--------------------
The text that follows is from an e-mail that I received commenting on my column from last week entitled “Changing Your Perception of the AICPA

…..You and your WebCPA colleagues provide insightful and very relevant commentary on important issues for our industry.  I must, however comment on one point of your 5/27 column.
Your wrote that the "AICPA has significantly transformed itself...and its initiatives are more varied and vetted better to obtain great feedback at the initial developmental stages."  Naturally this is an opinion, and you have been involved longer, and know far more about the AICPA than I ever hope to.   My interaction with the AICPA and NASBA over their new National CPA Fingerprint Database program has left me with anything BUT the impression that they carefully vet and think through important issues - at least in this case.  ….
Jason Giaimo
President, Net Gain Business Consultants
Anchorage, Alaska


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