XCM Solutions, which makes workflow and productivity software for accountants, has a new look with a newly designed logo and website, as well as a new slogan: “Productivity, simply enabled.” The company will also now refer to itself simply as XCM.

Switching to the shortened moniker is hoped to offer “constancy and ease of use” for XCM’s customers, according to a statement from the company. The new logo is designed to invoke “interconnectivity and energy,” the statement further said.

“Our rebranding reflects our evolution of the products and services we deliver today and in the future to our 28,000 plus users” said Mark Albrecht, CEO of XCM, in a statement. “In 2002, XCM was the first to offer an innovative Tax Outsourcing solution. Today, the XCM brand represents our open platform system that works horizontally across tax, accounting, finance, audit, and operations applications.”

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