In its ongoing battle against Intuit and QuickBooks in particular, Xero is now offering a free service to help convert QuickBooks data directly into its cloud accounting solution.

Xero’s QuickBooks Conversion platform is designed to move the QuickBooks financial landscape directly into the Xero platform, including chart of accounts, contacts, inventory items and transaction history such as invoices, payments and more. The company plans to demonstrate the service nationally during an upcoming roadshow, beginning October 21 in Baltimore and spanning 20 cities over the next month.

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