"Firms need to find ways to bring their clients into the loop," maintained James Bourke, shareholder-in-charge of firm technology and information technology consulting services for Red Bank, N.J.-based WithumSmith+Brown, which earlier this year introduced a new client portal. "Firms have struggled with ways to bring their Web site to their clients. Outside of publishing firm brochures and newsletters, in the past there was just no reason for an existing client to visit.""The majority of firms simply use the Web as an expanded Yellow Pages ad or brochure," said Bic Wood, business and technology consultant with Austin, Texas-based Wood Johnson Heath. "A high percentage seems to use cookie-cutter templates and provide only minimal information. This is partially a lack of understanding of how the Web can impact their business, and partially a lack of a real market-driven focus within the firms. Your Web presence needs to reflect your ideas, your services and your value."
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