In most firms, net income per partner is an important measurement of how the firm is performing.

In today's environment, another important measurement is the level of investment that the firm is making in training, learning and technology. People and technology are the top two areas of investment in most firms; however, it is easy for firm leaders to get caught in the "net income per partner" trap and, as a result, reduce the future value of their firm. Some refer to this management practice as "milking versus investing" in strategic assets.

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