4 tips to utilize webcams for clients and coworkers

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There is power in making a genuine connection with others, particularly in the accounting profession. When coming face-to-face with those we work with in the profession, we create a stronger bond and a deeper connection.

If you’ve ever gotten to know a client or coworker in your accounting firm over the phone, only then to later meet them face-to-face, you will understand. A face-to-face relationship heightens and becomes more personal. When we can see others, we get the chance to observe body language and really get to know them in a more authentic way.

Technology has gifted us with webcams. Now, with the simple push of a button, we can get face-to-face with others, no matter where they are in the world, and deepen our relationships in a way not possible before.

Regardless of its accessibility, I find that many professionals are still reluctant to turn on their cameras. It’s a bit counter-intuitive — if you know that building a stronger relationship will result in more sales, better client or employee engagement, a more effective working relationship or a more efficient conversation, why wouldn’t you do it?

Some of the excuses I hear include, “I don't like the way they look on camera,” or, "I don't feel as comfortable with the technology as I should be." You need to put those feelings aside and get online!

To increase your comfort level using webcam technology, you should:

  • Practice with your software. Get familiar with the controls so you're comfortable when it’s time to communicate with others.
  • Turn on your computer's camera or external web cam and look at everything visible on the screen. Make sure that your surroundings are clear of distractions.
  • Look at your posture. Ensure the camera is positioned at an angle that allows your body to remain comfortably upright, with your head in a neutral position and your eyes looking squarely at the screen.
  • Lastly, practice. Invite someone you trust to interact with you virtually. This will give you the time to make necessary adjustments and get comfortable on screen.

The combination of audio and visual connection will strengthen your relationships and ultimately grow the influence you have within the relationship. Best of all, users are less likely to multitask when you’re on a video call — it’s more likely that you’ll keep their attention throughout the chat, making your conversation much more effective.

Put your insecurities aside and turn on your webcam. The next time you set up a meeting with a distant client or coworker, invite them to web call. See for yourself what a difference it makes in the degree of your connection and the depth of your relationship.

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Technology Client relations Client communications