Accountants for Social Good, a lending team on microfinancing website Kiva.org, has reached number eight all-time among listed businesses on the site, nine months after its creation.
The group relies on its 94 individual members to spread the word among their clientele, according to the team, but has also put out a call to engage the corporate accounting world.
"First and foremost, I want to stress that individual lenders have been and always will be the keystone of our team," said ASG founder Justin Curzi in a statement. "However, we see a keen opportunity to do two things—engage corporate accounting industries like Intuit, Thomson Reuters, and CCH through education of microlending and providing them a newsletter and email service where the stories behind the loans themselves are distributed among their clientele."
"We see the idea of microlending as especially attractive to larger corporations,” added the team’s chief loan analyst Mindy Tran. “They can accomplish their goal of giving back to those in need, and creating an attractive story to tell to their customer base."