New York accounting and business advisory firm Margolin, Winer & Evens recently launched an Instagram account at the annual company picnic.

So far, the firm has filled its Instagram feed with more than 20 photos from that day, including snaps of tug o’ war and pie eating contests.

The photos, some featuring firm members holding a cardboard cutout frame of the familiar Instagram home screen, also include an event hashtag.

The account can be found and followed on Instagram at mwellp.