WithumSmith+Brown has released another fun dance and music video, an annual tradition at the firm, highlighting a new logo that emphasizes the Withum brand.
The video starts with Withum managing partner and CEO Bill Hagaman magically transforming the sign showing the firm’s old WS+B logo into the new Withum logo. He begins dancing and the then video shows a variety of other Withum employees dancing in the firm’s offices and the streets of the different cities where the firm has its offices. The video debuted at Withum’s annual State of the Firm meeting on Monday evening and was emailed to clients Tuesday.
“With the former logo being designed 15 years ago, our firm’s leadership team decided it was time to freshen its look in light of the reenergized spirit we’ve been experiencing due to the exciting growth and new opportunities that have come about in the past few years,” said the email, explaining the change. “Our mark is a plus sign, the universal symbol in the accounting profession representing ‘being in the black’ and positive results, also reflecting our mission to be an addition to every client's team. It was also decided to go to market simply as ‘Withum,’ as that is how most everyone generally refers to our firm... both staff and clients.”