It’s not what you do – it’s what your clients need

Accountants need to really understand their clients' perspectives to live up to their 'trusted advisor' status, says Geni Whitehouse.

Accountants know what they can do, but they don’t always know what their clients really need – while clients don’t always know what they need, and usually don’t know what their accountants can do. Thought leader and Countess of Communication Geni Whitehouse talks about bridging that gap – and using it as a springboard to deeper relationships and more satisfied clients.